What Do Cupcakes Cost? | CoachSweetTooth

If you're in the mood for something sweet, chances are you'll pick up a cupcake. Cupcakes have become popular in recent years, but what do cupcakes cost?

Many bakers find it difficult to price cupcakes. When it comes to pricing, you should think about how much money and effort you put into your cupcakes. Pricing is an important aspect of selling cupcakes because if you overprice them, no one will buy them. If you set your price too low, you will make no profit.

A cupcake can cost anything between $2 and $6 on average. When it comes to selling cupcakes, a lot of research and planning needs to go into determining the right price to charge. Bakers must ensure that all of their expenses are covered and that they make a profit.

The above costs of cupcakes are not written in stone though. Even between bakers in the same city, the cost of ingredients, time spent baking and decorating, and operational expenses can result in very different numbers. Other things to consider when determining the price of your cupcakes include billing less per cupcake for a dozen and pricing regular size, mini cupcakes, filled cupcakes, and jumbo cupcakes differently. It can all seem overwhelming but you need to do this to price your cupcakes right and we help in this regard by providing the relevant details below.

We have performed extensive research on authoritative websites/baking forums and have reached out to several bakers across the U.S to find out exactly how much cupcakes should cost and what factors need to go into this pricing.  Therefore, you can trust the information provided below to be authentic.

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How Much Should Cupcakes Cost?

Cupcakes are without a doubt one of the most delicious desserts. There are so many delicious flavor combinations to choose from. If you're a baker, you'll want to know how much a cupcake costs on average.

A cupcake's price can be influenced by a number of different factors. The price can be affected by the size, flavor combos, decorations, fillings, supply costs, and location. Furthermore, the price of gluten-free or vegan cupcakes will be affected.

Individual cupcakes are typically sold for $3 or more at most bakeries. Home bakers, on the other hand, will frequently charge slightly less, usually around $2. Some culinary bakeries charge $4 or more per cupcake. But, how much should your cupcakes cost? It will depend on the following factors.


When it comes to cupcakes, they come in a variety of sizes. Bakeries may offer mini, standard, and jumbo/supersized sizes. Prices will vary according to size. As a result, mini cupcakes should sell for one-third the price of supersized cupcakes. A gourmet bakery, for instance, might sell mini cupcakes for $2, standard cupcakes for $4, and supersized cupcakes for $6.

Combinations of Flavor

The best thing about cupcakes is that you have many different flavor combinations to choose from. Some flavor combos may be more expensive than others. A vanilla or chocolate cupcake, for instance, may cost $2.50 on average, but a gourmet flavor, such as a peanut butter cup, or blueberry cheesecake, may cost $3.


Many bakers prefer to offer the option of adding fillings to their cupcakes. Raspberry, Bavarian cream, strawberry, and chocolate are common filling flavors. Fillings generally add $0.25 to $0.50 to the price of every cupcake.


Cupcakes with decorations frequently cost $3 or more on average. Sprinkles can be used as decorations, or frosting patterns such as bows or flowers can be used. They will increase the price of cupcakes because they are an extra cost.

Cost of Supplies

The cost of supplies will have a significant impact on the price of a cupcake. Bakers must figure out how much salt, flour, baking powder, sugar, vanilla, butter, eggs, and other preparatory items for the cupcakes will cost. Generally, supplies range from $0.45 to $1.00 per cupcake.

In addition, the cost of measuring cups, icing, bowls, mixers, cupcake liners, and other goods used can be added to the supply cost. The total cost can then be divided by the minimum amount of orders. The majority of minimum order amounts range from 4 to 12 cupcakes.

Tracking your spending is essential for running a viable cupcake business. When trying to sell cupcakes, understanding all of the costs of supplies is critical because it allows businesses to monitor their expenditure and profits. It is what allows businesses and home bakers to succeed.


The cost is heavily influenced by the location. In larger cities, there will be more competition, rent will be greater, and the cost of supplies will be higher. As a result, selling cupcakes in New York City will cost more than in a small town in Virginia.

Vegan and Gluten-Free Options

Specialty cupcakes, such as gluten-free and vegan options, will cost more than regular cupcakes. Special dietary cupcakes necessitate the use of uncommon ingredients, which can be difficult to come by and more expensive. Because the ingredients are more costly, they will usually cost $4 or more.

What Is the Average Cost of a Cupcake?

In addition to the factors that affect the pricing of a cupcake, you may want to know the average cost of a cupcake to price your cupcakes right. Before we get into the average costs, it is important to mention that the costs will vary based on the area and the type of business: homemade, storefront, or online.

Prices for only one cupcake with buttercream frosting and very little decoration vary from $4 to $5.50 in the Eastern United States. A box of 12 normal-sized cupcakes will cost you around $40, and a box of 12 mini cupcakes will cost you around $20.

Most home bakeries charge around $3 for a solitary homemade cupcake. However, some may charge a higher amount. 12 normal-sized cupcakes cost about $25, and a dozen mini cupcakes cost about $15.

Due to the cost of shipping and wrapping materials, online bakeries typically charge a higher price. Consider Sprinkles cupcakes. Despite their fame, they charge $99 to deliver a dozen cupcakes. This is partly due to their brand name, but even small-scale online bakeries cost around $50 for 12 cupcakes, which may be exclusive of shipping charges.

How Much Do Custom Cupcakes Cost?

When it comes to cupcakes, everybody has a preference, and some individuals may want specially made cupcakes. These custom cupcakes may be wanted for a variety of events. Graduations, wedding receptions, and birthday parties are examples of such events. Custom cupcakes are also popular for Christmas and Halloween.

Custom cupcakes will most likely cost around $30 per dozen or at least $2.50 per cupcake. If you've been tasked with making very sophisticated cupcakes, you can probably charge more than this. Finally, it will be determined by the cost of the supplies and the time required to prepare them.

Given that you'll have to invest a huge amount of time customizing those cupcakes, you might want to charge two different prices. For instance, you might want to have a single price point for cupcakes with no fillings or toppings. Then, if you have a lot of stuffing and toppings on your cupcakes, you might want to have a different price point for them.

You might also want to set a minimum order amount. For instance, you may not want to consider making any custom cupcakes unless a minimum of one dozen cupcakes are ordered.

How Much Do a Dozen Cupcakes Cost?

While making more than $20 on a single sale may sound appealing, as with all pricing decisions in your business, it is critical that you think long and hard about how much you should charge for your cupcakes.

For instance, if someone orders more cupcakes, you might want to offer a small discount per cupcake. This could be based on the fact that making 12 cupcakes rather than two or four will not essentially take you much more time.

A good place to start for the cost of 12 cupcakes is roughly $2.25 per normal cupcake or roughly $27 for the dozen. If someone orders cupcakes with a lot of frosting and decoration, you might want to charge a little more.

How Much Do 100 Cupcakes Cost?

If someone is happy to order 100 cupcakes from you, you might want to offer a substantial discount for big order. If your cupcakes are normal-size, you may want to lower your price to around $2 per cupcake. That works out to $200 for hundred cupcakes.

Since this is such a big order, and the prospect of making $200, again and again, is certainly appealing, you may want to do something else to entice the person to return to you again.

If you're getting this many cupcake orders, you might want to think about starting a catering business. This implies you would take your cupcakes to an event and serve them to the guests. It is also an excellent way to expand your business since you can hand out business cards and generate interest in your offerings.

It is not easy to run a cupcake business. Your success does not have any hidden ingredients. Managing a business is difficult, much like baking a cupcake, but it is all worthwhile in the end. Make perfect cupcakes, treat customers right, and use the suggestions above to find that sweet pricing spot. It will serve you well!


Lori Gilmore

Lori Gilmore

Lori has been a Culinary Arts instructor for twenty years. She has taught in the public school setting, at the collegiate level and through adult continuing education as well as running several cooking and baking camps for children. She has participated in several cooking, cake & chocolate contests and has been well recognized. She has raised thousands of dollars for charities using the byline “Saving the World one Cupcake at a Time”. Additionally, she has had several articles regarding food published in various magazines.

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